TYPE DESIGN INFORMATION PAGE last updated on Mon Apr 15 06:32:21 EDT 2024

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ABOUT

Soda [Salvador Rodriguez Lagos]

Mexican type designer who sert up Soda (in London, UK). He created the rounded sans typeface family Gardenia (2015-2016, Without Foundry). The name Gardenia may create confusion as there are at least five other typefaces with the same name.

In 2016, Salvador Rodriguez and Diego Aravena Silo co-designed the geometric sans typeface family Fuse and Fuse V.2, which are characterized by a large x-height and some humanist elements. Salvador Rodriguez and Julia Martines Diana added Fuse V.2 Printed in 2018.

Still in 2016, Salvador Rodriguez published Urbani at Without Foundry. This narrow tightly set sans family was inspired by Frutiger and Renner but mixes in Latin curves. Eren and Eren Condensed (2016) is a 32-style slab serif family with a humanistic touch and rounded corners---it was designed by Salvador Rodriguez and programmed by Diego Aravena.

Typefaces from 2017: Sonny Gothic (a geometric sans in 36 styles, W Foundry: an homage to Herb Lubalin; followed in 2018 by Sonny Gothic Vol.2, which was co-designed with Gaspar Muñoz), Nutmeg (geometric sans, W Foundry), Kappa (a modern sans serif with humanistic and geometric features, co-designed by Salvador Rodriguez and Diego Aravena), Kappa Vol 2 (the slab serif version of Kappa), Ulises (with Diego Aravena Silo: an eclectic slab serif with some grotesque features).

Typefaces from 2018: In 2018, he designed Helios Antique and Helios Stencil together with Felipe Sanzana at W Foundry. Hermann (2018, Salvador Rodriguez and Diego Aravena) is a wonderful readable garalde book typeface family.

Typefaces from 2019: Campora (a revival and extension of K. Sommer's awkwardly serifed Dynamo, 1930, and Avant Garde from the 1980s; +inline).

Typefaces from 2020: Supera Gothic (2020: an 18-style geometric sans by Diego Aravena Silo and Salvador Rodriguez; plus variable fonts), Gallos (2020: a 20-style mix of architype (based on Paul Renner's Architype), geometric, gaelic, unicase and uncial, by Diego Aravena Silo and Salvador Rodriguez; containing variable styles as well).

Typefaces from 2021: Samy (a warm rounded geometric serif in 36 styles).

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INTERNAL LINKS
Type designers ⦿ Type designers ⦿ Type design in Mexico ⦿ Avant Garde typefaces ⦿ Garalde or Garamond typefaces ⦿ Uncial typefaces ⦿ Unicase type design ⦿ Celtic/Gaelic fonts ⦿ Variable fonts ⦿ Commercial fonts (small outfits) ⦿ Type design in the United Kingdom ⦿