Rio 2016

TYPE DESIGN INFORMATION PAGE last updated on Tue May 14 17:43:43 EDT 2024

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Rio 2016 [Beth Lula] The fantastic and highly appreciated display font for the Rio 2016 Olympic Games was published just before the 2012 London Games. The 5448-character connected script font Rio2016 was developed by Dalton Maag Brazil, and involved a team that includes Fabio Haag, Fernando Caro and Gustavo Soares. Beth Lula is the Branding Director of the Rio 2016 Olympic and Paralympic Games Organising Committee. Passages of the press release: Each letter expresses a characteristic of Rio 2016 Games, its people and city. The letters are written with a single continuous linework, with a fast and fluid movement, suggesting the movements of the athletes in action. The variety of curves in the letters has a unique informality, inspired by the joyfulness of the Brazilian people. Fabio Haag, Creative Director at Dalton Maag: As a Brazilian typophile, designing the Rio 2016 font was a dream job. This is a milestone for the design scene in Brazil---it's a great example of how type designers can collaborate with graphic designers, sharing their expertise to strengthen an identity. PDF file instructing organizations how to use the Rio 2016 fonts. Note that for text use, Rio 2016 commissioned Lucas Fonts (Lucas De Groot) to develop two text families, TheSansRio2016, and TheSerifRio2016.	EXTERNAL LINKS Rio 2016 MyFonts search Monotype search Fontspring search Google search INTERNAL LINKS The Brazilian type scene ⦿